The Green Bay Packers have found their new legal ace. Friday the team announced that Kevin Manara will be the new general counsel, bringing experience from the NFL league office and other teams.
This is part of the Packers’ ongoing effort to build their front office under new president and CEO Ed Policy. It’s a move that shows the organization is committed to building a leadership team to navigate the challenges of professional sports.
A New Chapter for the Packers
“We’re excited to have Kevin in Green Bay,” said Ed Policy in a team release. “He has experience at the league and team level that will be huge for the Packers and our overall operations. We look forward to his contributions as a member of our Senior Staff.”
Manara is a big get for the Packers who are clearly building a top shelf management team. His experience in high stakes legal matters and knowledge of the NFL will be huge for this role.
Who is Kevin Manara?
Kevin Manara joined the Packers after serving as the Arizona Cardinals’ general counsel since July 2023. Before that, he spent years as the Las Vegas Raiders’ senior vice president and general counsel. He was the one who navigated those teams through their most complex legal and operational challenges.
That experience in the NFL goes back even further. Manara worked at the league office from 2008 to 2021. He gained a deep understanding of the sport’s inner workings during that time.
Why This Hire Matters?
That kind of diverse experience is exactly what the Packers need to stay competitive on and off the field. With Manara on board, the team is showing it’s serious about running smoothly—and staying ahead of the curve.
The general counsel role is anything but ceremonial. It’s where the team’s legal, financial and operational challenges come to a head. Manara’s expertise will be crucial in areas like player contracts, league rules and stadium matters. For a team like the Packers, with such a rich history, having someone of Manara’s caliber around ensures stability and continuity in an ever-changing league.
As the Packers continue to transition under Ed Policy’s leadership, moves like this one show where the team is headed. Manara will be working closely with the executive staff to make sure everything runs smoothly. You won’t always see him in the spotlight, but a strong general counsel like Manara is exactly what the team needs to tackle any challenge that comes its way.
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